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Voice-of-the-Customer Marketing : A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay: A Revolutionary 5-Step Process to Crea - Ernan Roman

From the father of Direct Marketing, the revolutionary five-step Customer Relationship Marketing process that has helped Microsoft, NBC, and IBM, increase sales by 75%"Ernan Roman's “Wisdom of t...

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Voice-of-the-Customer Marketing : A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay: A Revolutionary 5-Step Process to Crea - Ernan Roman

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