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Branding, Positioning and Segmentation at Volkswagen - Volker Schmid
This paper analysis the case study 'VW Phaeton' by R�?�hm and Murphy (2005) about the launch of a luxury car by Volkswagen. Since the introduction of the VW Phaeton in May 2002, Volkswagen has been und... |
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| Branding, Positioning and Segmentation at Volkswagen - Volker Schmid |
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