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Behavioural Targeting: An Online Analysis for Efficient Media Planning?
1;Table of Contents;3
2;Introduction;5
3;2. Media planning;7
3.1;2.1. Definition ;7
3.2;2.2. Classification of media planning into marketing planning;7
3.3;2.3. Objectives ;8
3.4;2.4. Target group seg... |
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| Behavioural Targeting: An Online Analysis for Efficient Media Planning? |
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