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Global Advertising in a Cultural Context
1;Global Advertising in a Cultural Context;1
1.1;TABLE OF CONTENTS;3
1.2;LIST OF FIGURES AND TABLES;4
1.3;1 Objectives and Structure of this Book;5
1.4;2 The Concept of Culture;7
1.4.1;2.1 Definitions... |
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| Global Advertising in a Cultural Context |
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