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Customer Processes in Business-to-Business Service Transactions

1;Preface and Acknowledgements;8 2;Table of Contents;10 3;List of figures;14 4;1 Introduction;16 5;THEORETICAL BASIS ;26 5.1;2 Service Engineering;26 5.2;3 Transaction cost theory;68 5.3;4 Customer pr...

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Customer Processes in Business-to-Business Service Transactions

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